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Diet Mountain Dew was introduced in , followed by Mountain Dew Red, which was introduced and discontinued in In , a cherry-flavored variant called Code Red debuted. This product line extension trend has continued to this day, with expansion into specialty, limited time production, region-specific, and retailer-specific Taco Bell, 7-Eleven, and KFC variants of Mountain Dew.
Production was extended to the U. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U. The product was renamed in to simply 'Mountain Dew'. As of , Mountain Dew represented a 6. Part of what gives Mountain Dew its tangy flavor is the addition of concentrated orange juice.
According to MEL Magazine , concentrated OJ has been filtered to remove all the water, resulting in a juice that's seven times more concentrated than the original.
They don't use enough to provide any meaningful vitamin C to your diet, but it's enough to add a wallop of flavor. The other interesting ingredient is BVO. BVO's purpose is to act as an emulsifier, helping to distribute the flavor evenly throughout the drink. It's a controversial ingredient because it's also a patented flame retardant for plastics, and it's been banned in Europe and Japan.
It's generally considered safe to consume, though — you'll find it in about 10 percent of sodas and in many sports drinks. When Mountain Dew was re-tooled from being a whiskey mixer to a stand-alone soda, one of the things they added was caffeine.
According to the Center for Science in the Public Interest , a ounce bottle of Mountain Dew contains 54 milligrams mg of caffeine. That might not seem like that much when compared to a ounce Starbucks coffee's mg ahem, sorry, we meant to say Tall coffee.
But, when compared to Coca-Cola Classic's 34 mg and Pepsi's 38 mg, it's a big jump. Caffeine used to be a natural part of soda, back when cola drinks actually extracted their flavor from the kola nut. That's not the case today, so drink manufacturers add caffeine as an added ingredient. In the s, the U. Manufacturers argued that caffeine was used as a "flavor enhancer," and the agency agreed to continue allowing it. All that added caffeine in Mountain Dew doesn't only keep you alert, either; studies have found that high doses of caffeine can lead to a decrease in fat mass and body weight.
Unfortunately, all that sugar probably counteracts that benefit. Mountain Dew's electric color has opened up doors for the soft drink company. They've released spin-off flavors in just about every color of the rainbow. There's the exclusive Taco Bell flavor , Mountain Dew Baja Blast, with its epic aquamarine color and lime-forward flavor. In , KFC announced their first exclusive Mountain Dew flavor, Sweet Lightning, a peach- and honey-flavored soda that was specifically created to pair well with the chain's signature fried chicken.
In addition to their exclusive restaurant deals, Mountain Dew has an incredible collection of flavors available at the grocery store. We'd love to over-caffeinate ourselves one day by trying every single flavor of Mountain Dew, but there are so many to try and we do like to sleep from time to time. Luckily, a writer at Vice did it for us. Some of the top flavors include the vibrant orange Live Wire, dark berry Black Label, and Code Red — a copycat of the first Mountain Dew spin-off that came out in Other flavors that rank highly include the Voltage and Live Wire.
Mountain Dew isn't satisfied with their suite of flavors, because they're always testing out new flavors like the Doritos-flavored Mountain Dew aptly named Dewritos that was tested at universities in You never know what they'll come up with next!
Meanwhile, the Tip Corporation got to work on the Mountain Dew formula. They decided to add a little lemonade to the original recipe, but kept everything else Barney and Ally created.
Whatever they did to the recipe worked because in , PepsiCo came knocking at their door, looking to buy the rights to Mountain Dew. They also scrapped the country bumpkin branding and surprise, surprise: Mountain Dew was soon a hit. Fast forward to the end of the 90s, when Mountain Dew wanted to switch things up yet again. The drink was marketed as the official beverage of extreme sports, which tracked. They also decided to ditch the vowels in the name because extreme, duh. In , new flavors of Mountain Dew started hitting shelves.
A Cherry flavor called Code Red was especially popular with soda drinkers. They called the blueish-green concoction Baja Blast and it was a big deal.
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