Over the years, PUMA has stayed true to its four cornerstones: heritage, sport, technological innovation and design. The brand is focusing on bringing distinctive designs and a global outlook to each product range by blending influences of sport, lifestyle and fashion.
PUMA views sport as a philosophy on life — one that emphasizes fitness, wellness and simply living an active life. Since Sport can be different things to different people, PUMA approaches it in a greater-lifestyle context, while not compromising performance. The s: Sports Achievements Shortly after the company is founded, Rudolf Dassler successfully develops a football boot with screw-in studs, in collaboration with experts, such as Sepp Herberger.
In May , the German premier league team Hannover 96 wins the league and are crowned champions in the final game against FC Kaiserslautern. The athletes are deprived of the world records. The result in our products was the bonding of sole and shaft of the boot. For our athletes, this meant greater support in achieving top performances. Once more, PUMA boots supported him throughout the game.
Together with Belgium's Gaston Roelants 3. The world famous "No. Only minor changes have been made over the years: the eye and nuzzle are gone and the ears are more pronounced today. The innovative brush soles have 68 small, only 4mm long bristles in the front area of the foot.
Just a few weeks prior to the games in Mexico, new world records are set by the athletes sporting them. A short-lived triumph, as the shoe is deemed "too dangerous" and banned by the association. Still, we saw history in the making. PUMA athlete Tommie Smith also wins gold in the m in our spikes and causes a stir: he and his teammate John Carlos bronze raise their fists wearing black gloves, protesting discrimination of African Americans and other minorities in the USA, apartheid, and racism.
Its flat structure made it lighter with increased softness and comfort. Off the court with his signature colorful style. So, when he asked for a custom-made pair of Suedes, we were in the game.
Frazier's iconic Clyde combination: alternating formstrips, fedoras and long sideburns. The Dutch national team sports the orange jerseys featuring three stripes of a different supplier — all but one. Team captain Johan Cruyff dominates the field of the final match in a custom-made PUMA kit, feeling so connected to us that he couldn't play in anything else.
The custom jersey and shorts bear only two stripes. He writes football history and bags the "Player of the Tournament", and "European Footballer of the Year" title the second time in a row. It has two joint zones which support the natural movement of the foot. Also a member of the tennis roster: the most successful tennis player of her time. In the world of football, one player dominates the headlines: four years after his first World Cup appearance in Spain, Diego Armando Maradona goes down in history with his second goal in the quarter-finals of the World Cup in Mexico against England.
Maradona played every minute of every game — and he had played them in KINGs. Faster lacing on faster shoes. Launched in , the Disc is the first laceless sports shoe with a system of internal wires that tighten the upper for a perfect fit. One year later, Heike Drechsler long jump , Dieter Baumann 5.
Jochen Zeitz is appointed CEO at the age of 30, becoming the youngest chairman in German history to head a public company. Zeitz spearheads the restructuring of PUMA, in financial difficulties at the time, and manages to turn it from a low-price brand into the premium sport-lifestyle company and one of the top three brands in the sporting goods industry it is today.
He appears wearing contact lenses that overlay his pupils with the PUMA cat, displaying his spirit for all to see. Meanwhile, we sign on Serena Williams.
PUMA's cooperation with Serena doesn't end there. The fusion of sports and lifestyle. The PUMA Mostro with its typical touch fastener and spike sole is a combination of two shoes — the Sprintspike from and a surfing shoe from the 80s.
The result is a brand new and unprecedented lifestyle shoe which is quickly picked up by fashion icons like Madonna. PUMA Speedcat represents our long-standing competence in motorsports.
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